Bacardi has acquired Grey Goose. Grey Goose was advised by Michel Dyens & Co.

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In a deal that set a record for the largest purchase price in spirits business history for a single brand, Michel Dyens & Co. acted as the exclusive advisor to long-time liquor marketer Sidney Frank in his sale of Grey Goose vodka to Bacardi Limited for over $2 billion according to the Wall Street Journal.

The acquisition of the legendary vodka enabled the Bermuda-based Bacardi to fill a significant category gap in its portfolio, which includes its namesake rum as well as Dewar's Scotch whisky and Bombay Sapphire gin. In its ten year history of exceptional growth, Grey Goose has firmly established its place at the top of the fast-growing ultra premium vodka category.

 

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Spirits, luxuryMichel Dyens