House of Creed Receives Majority Investment from BlackRock LTPC

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MERGERMARKET – 26/02/2020

House of Creed, the France-based multi-national fragrance company, has received a majority investment from BlackRock Long Term Private Capital. Financial terms were not disclosed.

Javier Ferrán will become the chairman of the company’s board of directors and join as an investor.

Michel Dyens & Co acted as the exclusive financial advisor to Creed. […]

Dag Skattum, Head of European Office of Long Term Private Capital, said: “We are very pleased to be partnering with the Creed family and Javier Ferrán as the new majority owner of a truly differentiated and world-class business that we can preserve and enhance for many years to come.” […]

Michel Dyens