BlackRock Long Term Private Capital to Invest in Luxury Fragrance Company Creed in Partnership with Industry Leading Executive Javier Ferrán

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PRESS RELEASE – 26/02/2020

BlackRock Long Term Private Capital announced today that it has reached an agreement with Mr. Olivier Creed to become the new majority shareholder in Creed, his family’s multi-century old luxury fragrance company. Industry leading executive Javier Ferrán will become chairman of the company’s board of directors and join as an investor. […]

Mr. Ferrán said: “It is a privilege to build on Olivier’s legacy and become custodians of this treasured business. The quality of the products that Olivier and Erwin have developed has enabled Creed to become the world’s leading artisan fragrance company. I am looking forward to maintaining all the elements that make this such a great business and partnering with all of the company’s employees, suppliers and distributors.

BlackRock LTPC brings the right approach to building a premium brand, and together we can be a unique owner for the company. All of us recognise that the fragrance can reach new customers and enable them to experience the joy of Creed while growing carefully and thoughtfully over time.” […]

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