Axel Springer has acquired auFeminin.com. AuFeminin.com was advised by Michel Dyens & Co.
Axel Springer, the German media powerhouse, acquired a 41.4 percent stake in auFeminin.com, the leading European internet portal for women. Pending regulatory approval expected in late July 2007, Axel Springer intends to launch a mandatory takeover offer for all remaining outstanding shares at a price of €32 per share in cash, valuing the whole business at €286 million. As Europe's leading publisher of women's online magazines, auFeminin.com boasts number one positions in France, Germany, Italy, Spain, Belgium, Switzerland and a number two position in the UK. The acquisition greatly expands Axel Springer's platform for online offerings. Michel Dyens & Co. advised the founders in this transaction.