Michel Dyens & Co. advised founders of auFeminin.com on sale of their stake to Axel Springer


Press Release – 06/26/2008

Paris, June 26th 2007 – Michel Dyens & Co. acted as the financial advisor to the founders of AuFeminin.com, Europe's leading women's portal, on the sale of their stake to Axel Springer, Germany's largest newspaper publisher.

About Michel Dyens & Co.:
Michel Dyens & Co. is a leading independent French-American investment banking firm focused on mergers and acquisitions with headquarters in New York and Paris. Michel Dyens & Co.'s team of talented and highly experienced professionals provide advisory services to clients worldwide. Michel Dyens & Co. has long and unique experience in luxury goods, upscale brands, branded consumer goods and media in which it has closed numerous landmark deals. In addition to the present transaction in which Axel Springer is acquiring the founders' stake in AuFeminin, the Company has advised in such deals as the sale of the Grey Goose ultra-premium vodka brand to Bacardi, John Frieda Professional Hair Care and Molton Brown to the Kao Corporation, the Svedka vodka brand to Constellation Brands, Chambord liqueur to Brown-Forman, Harry Winston to Aber Diamond Corporation and Boucheron to Gucci, among others.

Michel Dyens