Michel Dyens & Co. advised Essie Cosmetics in sale to L'Oréal


Paris, April 20, 2010

Michel Dyens & Co. acted as the exclusive financial advisor to the shareholders of the Essie cosmetics business in the acquisition by L'Oréal.

About Michel Dyens & Co.: Michel Dyens & Co., headquartered in New York and Paris, is a leading independent investment banking firm focused on mergers and acquisitions. Michel Dyens & Co. has vast experience in luxury goods, beauty, branded consumer goods, healthcare, internet and media fields in which it has concluded numerous landmark deals. In addition to the present transaction in which L'Oréal is acquiring the Essie cosmetics business, the Company has advised in such deals as the sale of the Grey Goose ultra-premium vodka brand to Bacardi, John Frieda Professional Hair Care and Molton Brown to the Kao Corporation, the Svedka vodka brand to Constellation Brands, Chambord liqueur to Brown-Forman, Harry Winston to Aber Diamond Corporation and Boucheron to Gucci, AuFeminin to Axel Springer and Cyréalis to M6, among others. Michel Dyens also advised LVMH on the acquisition of the Swiss watchmaker Hublot as well as TIGI (BedHead and Catwalk brands) in its sale to Unilever and NIOXIN Research Laboratories in the sale of the company to Procter & Gamble.

Michel Dyens