LVMH acquires Officine Universelle Buly 1803


WWD – 05/10/2021


LVMH Moët Hennessy Louis Vuitton has added another bijou to its portfolio: the prestige perfume and cosmetics brand Officine Universelle Buly 1803, WWD has learned.

Terms of the deal were not disclosed.

“Buly perfectly matches the philosophy that we find in the maisons of the LVMH group, combining an unparalleled heritage, craftsmanship and a unique experience in exceptional boutiques,” Bernard Arnault, chairman and chief executive officer of LVMH, said in a statement.

“Its refined products enjoy a significant success around the world, and we will do everything we can to ensure that this great family entrepreneurial adventure, led by Victoire de Taillac and Ramdane Touhami, continues to grow within the LVMH family,” he added. […]

The Buly acquisition marks the only time a brand supported by LVMH Luxury Ventures has been acquired by the LVMH group, which has 75 other brands in its portfolio.[…]


Michel Dyens