Fastest-growing vodka brand is sold


PORTLAND, Maine (October 15, 2007) – White Rock Distilleries, a privately owned distilled spirits manufacturing, bottling and marketing corporation, is proud to announce that they have recently sold the award-winning, super-premium Three Olives Vodka brand to Proximo Spirits, Inc., a newly formed venture. Michel Dyens & Co. acted as exclusive financial advisor to White Rock Distilleries, Inc.

Three Olives was first launched in 1999, and as late as 2001, they were selling less then 50,000 cases. In 2006 they surpassed the 600,000 case mark – making them the fastest growing brand in the vodka category. The vodka is now ranked the #6 imported vodka in the United States and is trending to sell close to a million cases in 2007.

Michel Dyens