Blissim in talks for new minority investment
WWD – 10/01/2022
Raise Investissement has entered into exclusive talks to take a minority stake in Blissim, France’s top beauty subscription business.
The specific share being discussed was not disclosed, but the groups said jointly in a statement Monday that the funds raised would be used to support Blissim’s growth, and in particular its deployment in new geographic markets. […]
Raise’s entry into Blissim’s capital will be part of a new leverage buyout operation involving the existing pool of banks, including LCL, Crédit du Nord and Arkéa.[…]
Today, Blissim generates about 50 million euros in yearly sales, which rise annually by about 25 percent. The business, with sales split 60 percent boxes and 40 percent e-commerce, posts double-digit profit gains.
Blissim has approximately 230,000 subscribers, who pay 13.90 euros per month, and 1.2 million clients through all its activities, which also include corners and a brand studio. The service works with more than 300 cosmetics labels, including exclusives and limited editions. […]
Cofounders Reygrobellet and Martin Ballas will remain Blissim’s main shareholders. Otium Capital, which supported the executives in the carve-out of the company, is also reinvesting in this financial operation. […]