Bacardi agrees to acquire Grey Goose vodka
Press Release – 06/20/2004
HAMILTON, Bermuda, June 20
Ruben Rodriguez, Chairman of Bacardi Limited, and Sidney Frank, Chairman and Chief Executive Officer of Sidney Frank Importing Co., Inc., announced today that they have entered into a definitive agreement by which Bacardi Limited will acquire Grey Goose vodka.
Completion of the sale is expected within the next few months once regulatory approvals are obtained. This acquisition represents a major development for Bacardi Limited. With Grey Goose, Bacardi has acquired not only a brand with an extremely attractive growth profile and premium positioning, but has fulfilled its long-stated goal of becoming a serious player in the strategically important vodka category.
Sidney Frank Importing Co., Inc. was advised by the investment banking firm Michel Dyens & Co. Cravath, Swaine & Moore LLP was primary legal counsel for Bacardi Limited. Kaye Scholer LLP was primary legal counsel for the Sidney Frank Importing Co., Inc.
Michel Dyens & Co. is an investment banking firm located in New York and Paris. Cravath, Swaine & Moore LLP is a law firm with offices in New York and London. Kaye Scholer LLP is a law firm with offices in the United States and Europe.