Sequoia Capital has acquired a majority stake in the South Korean fashion brand We11done. We11done was advised by Michel Dyens.
European private equity fund Mirabaud Lifestyle Impact & Innovation, launched by Chanel heir David Wertheimer, will join Sequoia as a minority shareholder. The founders will retain a significant minority stake and will continue to lead the brand’s artistic direction.
Co-founded in 2015 in Seoul, South Korea, by lifelong friends and fashion gurus Jessica (Hyejin) Jung and Dami Kwon, We11done has quickly established itself as a global fashion and lifestyle brand, renowned for its fresh contemporary styles and youthful approach to genderless design.
We11done was advised exclusively by Michel Dyens & Co. in this transaction.
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Sequoia Capital China Snatches South Korean Brand We11done